Design
Director
Selected work • 2008 • 2026
Rafael do Nascimento Fernandes
is a multidisciplinary Brazilian designer based in São Paulo, with over 18 years
of experience in the creative industry.
He currently serves as Design Director
at RISE Global Creative.
Buchanan`s
Whisky
Global Branding
A new generation isn’t inheriting tradition — they’re rewriting it. Chosen family over bloodlines. Shared tables over last names. To meet that shift, Buchanan’s launched Gather Around—a global platform co-created with Grammy-winner and YouTube’s #1 musician Bizarrap and his inner circle.
From “tío’s drink” to the bottle that completes the circle, the brand was reborn through distinctive codes and a radical welcome. The new brand world reimagined a Latino classic through a new lens, then scaled across OOH, social, bottle design, events, and more.
Agency: Rise Global Creative
Chief Creative Officer: Flavio Vidigal
Design Director / 3D Artist: Rafael do Nascimento Fernandes
Creative Director (Studio): Andre Holzmeister
Designer: Caroline Yamamoto
Nubank
Latam Campaign
In 2024, Nubank, a trailblazer in digital financial services, became the first digital bank outside of Asia to reach 100 million customers. To mark this historic milestone, Nubank made the decision to give the applause to their customers instead of themselves.
Nubank partnered with Rise New York & Partners to create “You At The Center Of Everything,” a cross-continent celebration that told their customer’s stories and financial achievements through the visual of 100 million particles across a diverse range of platforms.
Agency: Rise Global Creative
Chief Creative Officer: Flavio Vidigal
Design Director / 3D Artist: Rafael do Nascimento Fernandes
Creative Director (Studio): Andre Holzmeister
Designer: Caroline Yamamoto e Theo Rios
WAAW
by Alok
Brand Refresh /Campaign
To launch Alok's audio brand in Brazil, we wanted to capitalize on the DJ's career biggest moment — the Concert of the Century at Brazil's iconic Copacabana Beach, a renowned global stage that has hosted legendary artists like the Rolling Stones, Madonna, and Paul McCartney.
Since Alok's show sponsorship was already secured by other brands, we decided to take over everything else. We started by partnering with Multishow, one of the largest channels in the country, owned by Globo Network, to broadcast the event live to millions of viewers on TV.
Chief Creative Officer: Flavio Vidigal
Associate Design Director: Rafael Fernandes
Senior Creative / Copywriter: Otávio Mastrogiuseppe
Senior Art Director: Gustavo Dallegrave
Designer: Caroline Yamamoto
Creative Director (Studio): Andre Holzmeister
Director of Agency Operations: Etienne Du Jardin
Producer: Bruno Tristão
Motion Designer: Fabio Del Rio
Live-action Production: Catalunya
Executive Producer: Gabriel Gonzaga
Managing Director: Pedro Vidigal
Film Director: Leonardo Aiello
Director of Photography: Rafael Malta
Sound Design: Bragi Audio
Riot
Games
VCT 2022
Latam Campaign
In 2022, RIOT Games pushed Valorant esports to be the biggest FPS globally. But to do that, we still had to win the genre in Latin America. Our main goal was to increase awareness, viewership, and further develop the local ecosystem.
Associate Design Director: Rafael do Nascimento Fernandes
Chief Creative Officer: Flavio Vidigal
Creative Director: Andre Poli
Creative Director(Studio): Andre Holzmeister
Director Of Agency Operations: Etienne Du Jardin
Lead Producer: Matheus Nobre
Producer: Bruno Tristão
Managing Director: Pedro Vidigal
Film Director: Leonardo Aiello
Live-Action Production: Sugarcane Filmes
Sound Design: White Noise Lab
